And the winner is…. King County Elections!

The Election Center announced today that King County Elections won its Democracy Award for the department’s 2017 media campaign, “Why Vote.” The campaign featured two powerful videos, the “Multiplier Effect,” an animated spot designed to illustrate the importance of voting, and “The Struggle,” a more somber depiction of the hard fought battle for voting rights in this country. They aired on a variety of digital platforms.

“We wanted to send the message that your vote matters and you shouldn’t take it for granted,” said Director of Elections, Julie Wise. “And with all the noise out there right now, we knew we needed to do something fresh and even a little provocative.”

King County Elections partnered with Seattle-based public affairs agency Mammoth on the campaign, which ran on network and cable TV, YouTube, connected TV, and social media platforms. It also aired in movie theatres across the region.

The Election Center is the preeminent organization for training and certification of election and voter registration administrators. Awards were announced at the annual conference in New Orleans, which included hundreds of election officials from across the country.

Read more in the official press release. View photos from today’s awards ceremony below.

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